This course is designed for students wishing to familiarize themselves with economic and business issues.
It aims to provide an understanding of the macroeconomic trends structuring business life.
The operational tools of strategic and financial analysis are needed to manage a company, without being in the question of operational management techniques.
Course structure:
- The aim of the lecture is to explain and illustrate the concepts and tools of strategic analysis. Examples linked to current events will be frequently used. High-level keynote speakers (company directors, consultants) will be invited to describe the use of strategy in a professional context.
Concepts and situations are systematically illustrated with examples from the real economy. Students are encouraged to read the business press. A 10-minute press review begins the course. Interactive experiments will be used in lecture halls.
- Small classes, led by professional strategy consultants, are devoted to case studies. These cases are generally produced by American or European business schools. They are written in English. The aim of the case method is to put students in the position of strategic decision-makers, using the facts, figures and concrete situations presented in the case (10 to 15 pages).
The final exam consists of solving a case (in 2014 Apple and the iPad, in 2013 Google).
Almost all cases are written in English: a good knowledge of written English is therefore necessary.
- Teaching coordinator: Brossard Mickael
- Teaching coordinator: Tibi Philippe