The "Strategy, Innovation & Society: new forms of competition" seminar offers to deepen company's strategical management in market ans non-market environments (society, environment, ...) increasingly globalized, digitalized and regulated. It is based on theorical courses and case studies that aims to decipher market ans non-market strategies faced with recent changes in our societies: the (de)regulation of markets, modifying the competitive game rules; the digitalisation of trades, accelerating the innovation ctcle; the globalization of economy, radically transforming the scope of companies' activity; the decarbonization of production and consumption activities, calling for a rethink of economic models.
Internationalization strategies of firms, innovation, platform, response to regulation, etc. both on and off the market (strategies of influence, lobbying reputation, etc.) will be reviewed. All of the concepts and analysis tools will be put in application through case studies of active companies on changing sectors, like transport, energy and high tech industries.
- Teaching coordinator: Lehiany Benjamin