Today's firms are facing a complex challenge: reconcile the imperative of economic value creation and the sustainable development issue. In this context, innovation can no longer be limitated to the creation of new products and services for a competitive benefit. Innovation should be considerated as a strategical answer from firms to the sustainable issues: energy sobrety, reduction in gerenhouse gas emissions, decarbonization industral processes, environmental protection, natural ressources conservation, waste reduction and valuation, circular economics, social and environmental responsability, sharing value, etc.
- Profesor: Cabanes Benjamin