Karin Morgan
PERSUASION
How do you engage with your audience?
Look at British politicians, look at Trump, look at marketers.
No point in lengthy speeches.
It's all about catchy slogans, soundbites, and rhetoric. Make every word count.
This class will start by exploring the various aspects key to mastering the art of persuasion, analysing invention, arrangement, style, memory and delivery. We will also extend the study to entrepreneurs and their pitches, both successful and not.
Finally, you will be expected to put all this knowledge into action by creating your own start-up as a team and pitching it to the class of potential investors.
Success guaranteed or your money back!
Course Assessment
- Oral participation 25%
- In-class tasks ( short written pieces and oral exercises ) 25%
- Creative and stylistic written assignments 25%
- Start-up pitch (group mark) 25%
- Teaching coordinator: Langlois Laura Hilary
- Teaching coordinator: Morgan-Bate Karin